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Context: Final group project in Social Media Mining class in my MBA at Rome City Institue.
Task: Pick a product, extract reviews of the product, and analyze what the sentiment is about that product using RStudio.
Why we picked the movie Tropic Thunder:
Controversial movie
Loved by many for its comedy.
Dispised by many for its dark humor and jokes that many argue go too far in the current media landscape.
What we wanted to figure out: What is the actual sentiment today surrounding the movie?
See how $5,000 cost savings were identified while improving employee satisfaction using forecasting.
See how social media statistics can be turned into managerial insights and an action plan going forward.