Website Redesign

Scroll down to see the website.

Context: I lead a marketing team of 5 people focused on website and social media marketing. 

Problem:

• Website looked unprofessional.

• Unclear landing page.

• No defined path to lead visitors down.

• Pricing was confusing.

• No effective way to qualify visitors based on variables such as language and type of customer. 

Managerial Problem:

• Interns did not have prior web design experience.

• Interns work fully remote and part-time in 3 different time zones.

• Changes are slow and collaboration is difficult. 

Solution:

• An effective website that leads the vistor down the customer journey. 

• Let's the visitor self-quality through a multiple-step journey. 

• Minimizes friction by lowering the sense of commitment.

• Well-defined pricing that gives recommendations based on needs = easy for the visitor to commit. 

Managerial Solution:

• Create and clearly communicate to the interns a plan for what exact changes need to be implemented. 

• Conduct a sprint where the whole team comes together for 8 hours over Zoom and implments the changes. 

• Delegate and assist while designing the complex pages during the downtime. 

Outcome:

• Manged to completely redesign the website in one day. Only minor details needed adjusting after the sprint. 

• KPIs after 2 weeks:

  • +261% page views

  • +11% time on page

  • -12% bounce rate

  • -20% exit rate

  • +67% in percentage of visits that viewed the product page. 

  • +100% checkouts

  • +480% revenue per visit

  • +7550% button clicks