Ørsted Advertising Campaign
Ørsted Advertising Campaign
Scroll down to see the video.
Context: Final group project in Advanced Communication Management class in my MBA at Rome City Institue.
Task: Reposition the renewable energy company Ørsted by creating an advertising campaign.
Ørsted Currently:
Broad positioning: Renewable energy leader commited to sustainability with focus on wind and solar energy.
Advertising target audience: Environmentally conscious consumers.
Solution:
Illustrate that renewable energy is the only sustainable way to expand energy consumption and the only way to bring humanity forward.
Repositioned Ørsted as the top-on-mind choice for AI and cloud computing companies.
Target Audience:
AI and cloud companies scaling up energy consumption.
To reach these companies, we focused on comunicating to both lower-level tech employees and high-level management to drive bottom-up and top-down industry influence.
How?
Show the codependency between nature and human development.
Where?
OOH ads and events in tech-cities like San Fransisco and Seattle to influence the industry mindset towards sustainability.
Digital campaign led by a video ad on platforms like YouTube, X, and Github to reach tech-wokers.